LinkedIn is a powerful channel for B2B outreach, relationship building, and pipeline generation. At the same time, LinkedIn monitors activity to ensure usage remains natural and protects the platform experience.
To protect your account, Alta monitors LinkedIn signals and applies safeguards when needed. One of those safeguards is a temporary activity pause, known as a cooldown.
What Is a Cooldown?
A cooldown is a temporary pause in LinkedIn activity initiated by Alta to protect your account.
When LinkedIn indicates that activity limits may be approaching or exceeded, Alta automatically pauses actions to reduce the risk of restrictions or suspension.
Cooldowns are protective, not punitive.
Cooldown Duration
Cooldowns are automatically reset after 7 days.
Activity is paused during this time to allow signals to normalize
No action is required from your side
Activity resumes safely once the cooldown ends
Why Do Cooldowns Happen?
LinkedIn enforces limits across actions such as:
Profile views
Connection requests
Messages (including to existing connections)
Overall activity frequency
Because these limits are dynamic and not public, Alta takes a conservative approach to protect your account.
Common Behaviors That Increase Risk
Cooldowns are more likely when activity stops resembling natural behavior, such as:
Combining heavy manual activity with automation
Sending many messages or requests in a short time
Messaging back-to-back without pauses
Contacting existing connections too frequently
Multiple people using the same LinkedIn account
Sending personalized LinkedIn connection requests
Messaging Existing Connections
Messaging connections is not risk-free. LinkedIn applies limits to all messaging activity, including messages to connections.
Best practice:
Use the same pacing for connection messages as for outbound outreach.
LinkedIn Best Practices
Pace Activity Naturally
Space actions 1–2 minutes apart
Spread activity throughout the day
Avoid long sending sessions
Alta automatically applies natural pacing in campaigns.
Keep Volumes Consistent
Start low if your account has been inactive
Avoid sudden spikes
Increase activity gradually
Separate Manual and Automated Activity
Avoid heavy manual usage while automation is running
Use one system at a time
Why Respecting Cooldowns Matters
Cooldowns:
Prevent further risk signals
Protect your account from restrictions
Allow safe activity to resume later
They are a safety mechanism, not a penalty.
Final Takeaway
Cooldowns exist to protect your LinkedIn account.
By following pacing and consistency best practices — and respecting cooldowns when they occur — LinkedIn can remain a reliable and scalable channel for your GTM efforts.
For questions or help optimizing safely, the Alta team is here to help.