Overview
Signals allow Katie to track real-time activities (such as LinkedIn posts) and use them to personalize outreach messages.
This helps create more relevant, timely, and high-converting communication.
Step 1: Navigate to Signals
Go to the bottom-left corner of the platform
Click on Knowledge
Select Signals
Step 2: Enable or Disable Signals
On the right-hand side, you will see a list of available signals
Each signal can be:
Toggled ON → Katie will track and use it
Toggled OFF → Katie will not use it
Choose only the signals that are relevant to your campaign.
Step 3: Set Signal Duration
Each signal includes a duration window, which defines how long it remains relevant.
Example: LinkedIn Posts
If a prospect publishes a LinkedIn post:
Katie can reference it in outreach messages
If you set the duration to 7 days:
Katie will mention the post only within 7 days of it being published
After that, it will no longer be used
This ensures messaging stays timely and accurate.
Best Practices
Use shorter durations (e.g., 3–7 days) for highly time-sensitive signals
Enable only signals that add meaningful context to your outreach
Avoid overloading with too many signals to keep messaging focused
Why Signals Matter
Signals significantly improve personalization by allowing Katie to:
Reference recent prospect activity
Create more relevant and contextual messages
Increase engagement in one-to-one outreach