Step 1: Go to Campaigns
From your Alta account, click Campaigns.
Step 2: Create a New Campaign
Click Create Campaign.
Step 3: Select Social Signals
Choose Social Signals as the campaign audience source.
This is where you can create an audience based on LinkedIn activity.
Step 4: Choose the Type of Social Signal
You can create a Social Signals audience using different sources, including:
Specific posts
Search posts
Specific companies
Specific creators
Step 5: Create an Audience from a Specific Post
To create an audience from a specific LinkedIn post:
Select the option for a specific post.
Paste the LinkedIn post URL into the URL field.
Alta will identify prospects who engaged with the post.
You can build your audience from people who interacted with the post through:
Comments
Shares
Reactions
This is helpful because these prospects have already shown interest or activity around a relevant topic.
Step 6: Create an Audience Using Search Posts
You can also search for posts based on keywords.
To do this:
Select Search Posts.
Choose the time range for the posts.
For example, you can change the time range from All Time to Last Month.
Add keywords related to the topic you want the posts to be about.
You can add up to six keywords.
Step 7: Add Audience Filters
After defining the social signal source, scroll down and add filters to narrow your audience.
You can filter by:
Company attributes
Job titles
Location
These filters help make sure the prospects match your ideal customer profile.
Step 8: Search for Prospects
Click Search.
Prospects will appear on the right-hand side of the screen.
Alta will also show a preview of the posts it found based on your selected criteria.
Step 9: Review the Post Preview
After the search is complete, you can review the post preview section.
You will be able to see:
The posts Alta found
The prospects who engaged with those posts
The type of engagement connected to the prospects
You can scroll across the preview to review additional posts and engagement activity.
Why Use Social Signals?
Social Signals are useful because they help you target prospects who are already active and engaged around a relevant topic.
This allows you to create more personalized outreach by referencing:
A post they engaged with
A topic they showed interest in
A company or creator they interacted with
This can make your campaign feel more relevant and timely compared to generic outreach.
Recommended Use Case
Use Social Signals when you want to build a campaign around prospects who have already shown interest in a specific topic, company, creator, or LinkedIn post.
For example, if a prospect commented on or reacted to a post about a relevant industry trend, you can reference that engagement in your outreach message.
Important Note
Social Signals are only based on LinkedIn posts.