Campaign Sources (Source of Your ICP)
When creating a campaign in Alta, the first step is to define the source of your ICP (Ideal Customer Profile). This determines where your prospects will come from and how they enter the campaign.
By Sharon and 1 other2 authors11 articles
Audience Section Overview Using Classic SearchThis article explains how to use the Audience section when creating a campaign in Alta using Classic Search. It covers how to select the Classic Search source, define your audience…
How to Create a Campaign Audience Using a CSV FileYou can create a campaign audience in Alta by uploading a CSV file with your prospect data.
This is useful when you already have a list of prospects you want…
How to Add Prospects via Webhook URLUse a Webhook to automatically add new prospects to your campaign from any external tool
How to Create a Campaign Audience Using Social SignalsSocial Signals allow you to build campaign audiences based on LinkedIn activity, such as people engaging with specific posts, creators, companies, or topics.
How to Create an ICP Audience Using Trigger EventsTrigger Events allow you to create a live campaign audience based on specific events that happen to prospects, such as a job change.
Web Search SourceThis article explains how to use Web Search as an audience source in Alta. It covers what Web Search is, when to use it, how to write a search query,…
ABM
Account Based Marketing
How to Build, Manage, and Reuse Audience Lists in AltaBuild a saved audience list in Alta — pick a source, add people, enrich and export them, then spin up a campaign directly from the list.
How to Use Company Search in ABM CampaignsCompany Search allows you to build a target company list for an ABM, or Account-Based Marketing, campaign in Alta.
This is useful when you want to target specific companies first,…
How to Import a Company List from HubSpot for an ABM CampaignYou can import a list of companies from HubSpot into Alta when creating an ABM, or Account-Based Marketing, campaign.
This is useful when you already have a company list in…
How to Use Google Map in ABM CampaignsThe Google Map feature allows you to find companies based on a specific location and business type or keyword.
This is useful when you want to build an ABM, or…
How to Use Company Lookalike Search in ABM CampaignsCompany Lookalike Search allows you to find companies that are similar to a company you already know. This is useful when you want to build an ABM campaign targeting companies…