ABM
Account Based Marketing
By Sharon and 1 other2 authors7 articles
How to Build, Manage, and Reuse Audience Lists in AltaBuild a saved audience list in Alta — pick a source, add people, enrich and export them, then spin up a campaign directly from the list.
How to Push Prospects to a Campaign with the Alta Chrome ExtensionSelect profiles on LinkedIn (or any supported page), open the Alta Chrome extension, choose a campaign, and add them in one click — with built-in de-duplication so you never add…
How to Build a Campaign Audience from Your LinkedIn Connections in AltaUse your reps' LinkedIn connections as a prospect source when building a campaign audience in Alta.
How to Use Company Search in ABM CampaignsCompany Search allows you to build a target company list for an ABM, or Account-Based Marketing, campaign in Alta.
This is useful when you want to target specific companies first,…
How to Import a Company List from HubSpot for an ABM CampaignYou can import a list of companies from HubSpot into Alta when creating an ABM, or Account-Based Marketing, campaign.
This is useful when you already have a company list in…
How to Use Google Map in ABM CampaignsThe Google Map feature allows you to find companies based on a specific location and business type or keyword.
This is useful when you want to build an ABM, or…
How to Use Company Lookalike Search in ABM CampaignsCompany Lookalike Search allows you to find companies that are similar to a company you already know. This is useful when you want to build an ABM campaign targeting companies…