What Is Company Search?
Company Search is an ABM audience source that helps you create a list of companies you want to target.
Step 1: Create a Campaign
From your Alta account, go to Campaigns.
Click Create Campaign.
Step 2: Go to the Audience Section
When you reach the Audience section, choose the source for your campaign audience.
Step 3: Select ABM
Click ABM.
Step 4: Choose Company Search
Inside the ABM source options, click Company Search.
This allows you to build your company list directly inside Alta.
Step 5: Search for Companies
Use the available filters to search for companies you want to target.
For example, you can search by industry, such as Accounting.
Once your criteria are added, click Search.
Step 6: Review the Company Preview
After clicking Search, a list of potential companies will appear on the right-hand side of the screen.
This live preview helps you review companies before adding them to your target list.
Step 7: Load More Companies
If you want to see more results, scroll to the bottom of the preview panel and click Load More.
This will show additional companies that match your search criteria.
Step 8: Select Companies to Target
You can choose which companies to include in your campaign.
You can either:
Select all companies
Select only specific companies you want to target
Step 9: Add Companies to the Selected List
After choosing the companies you want to target, click Add to Selected.
This adds the companies to your campaign’s target company list.
Step 10: Add Filters for Specific Personas Inside Those Companies
After selecting your target companies, add filters to define the specific personas you want to reach inside those companies.
For example, you can filter by:
Job titles
Departments
Seniority
Location
Other relevant persona criteria
These filters help Alta find the right prospects within the companies you selected.
Step 11: Launch the Campaign
Continue building the rest of your campaign.
Once the campaign is created and launched, Alta will:
Find prospects from the selected companies
Enrich the prospect data automatically
Use those prospects in your campaign audience
Recommended Use Case
Use Company Search when you want to run an ABM campaign focused on specific companies or industries.
For example, if you want to target companies in the accounting industry, you can search for accounting companies, select the most relevant ones, and then add persona filters to reach the right people inside those accounts.