How to Use Company Lookalike Search in ABM Campaigns

Company Lookalike Search helps you discover companies that are similar to a company domain you provide.

For example, if you enter uber.com, Alta will search for companies that look similar to Uber.

You can also add filters to narrow the results based on specific company attributes.

In the Campaign Builder, go to the first section: Audience.

On the left-hand side, click ABM.

ABM stands for Account-Based Marketing.

Click Company Lookalike Search.

This opens the lookalike company search option.

In the lookalike field, enter a company domain.

For example:

uber.com

Alta will use this domain to find companies that are similar to the company you entered.

Add filters to narrow the company results based on the type of companies you want to target.

For example, you can filter by:

These filters help make the lookalike results more specific to your target market.

On the right-hand side of the screen, review the company preview.

This preview will show lookalike companies based on:

Select the companies you want to include in your campaign.

After selecting the companies, add filters to define the specific personas you want to reach inside those companies.

For example, you can filter by:

These filters help Alta find the right prospects within the selected lookalike companies.

Use Company Lookalike Search when you want to find companies similar to your best customers or target accounts.