Campaign Management & Optimisation
Dashboards, A/B tests, buying‑signals
Building your first Prospecting CampaignGoal: walk from a blank Alta account to a live, lead‑generating campaign in <15 minutes.
Campaign Performance Dashboard: Understand the Metrics That MatterThe Campaign Performance Dashboard is your go-to overview to track outbound campaign success.
How to A/B Test Subject Lines and CTAs in Your CampaignsA/B testing helps you measure exactly what works—and what doesn’t