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How to Create a Classic Campaign

A Classic Campaign allows Katie to help you find your ICP (Ideal Customer Profile).

Sharon Drelevich avatar
Written by Sharon Drelevich
Updated over a week ago

How to Create a Classic Campaign

A Classic Campaign allows Katie to help you find your ICP (Ideal Customer Profile).

Step 1: Start a New Campaign

  1. Go to the Campaigns tab.

  2. Click Create Campaign.

  3. Choose Classic as your campaign source.


Step 2: Define Your ICP

There are two ways to set up your ICP:

Option A: Manually

You’ll see three sections to fill out:

  • Company Profile – Define details such as location, industry, size, etc.

  • Contact Profile – Choose job titles, seniority, or roles.

  • Advanced Filters – Add additional segmentation rules.

Option B: Use Katie’s Chat

  • Type requests like “Add job titles related to Marketing”.

  • Katie will generate relevant job titles and keywords.

  • You can remove any by clicking the X, or add more criteria (e.g., Company Location = United States).


Step 3: Search & Review Results

  1. Once your ICP is set, click Search.

  2. Katie will show the number of contacts found.

  3. You can review profiles by clicking their LinkedIn link to confirm fit.


Next Steps

After defining your ICP, continue setting up your campaign by adding:

  • Pitch

  • Touchpoints

  • Campaign Setup

👉 Watch the next videos to learn more about these steps.

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