How to Create a Classic Campaign
A Classic Campaign allows Katie to help you find your ICP (Ideal Customer Profile).
Step 1: Start a New Campaign
Go to the Campaigns tab.
Click Create Campaign.
Choose Classic as your campaign source.
Step 2: Define Your ICP
There are two ways to set up your ICP:
Option A: Manually
You’ll see three sections to fill out:
Company Profile – Define details such as location, industry, size, etc.
Contact Profile – Choose job titles, seniority, or roles.
Advanced Filters – Add additional segmentation rules.
Option B: Use Katie’s Chat
Type requests like “Add job titles related to Marketing”.
Katie will generate relevant job titles and keywords.
You can remove any by clicking the X, or add more criteria (e.g., Company Location = United States).
Step 3: Search & Review Results
Once your ICP is set, click Search.
Katie will show the number of contacts found.
You can review profiles by clicking their LinkedIn link to confirm fit.
Next Steps
After defining your ICP, continue setting up your campaign by adding:
Pitch
Touchpoints
Campaign Setup
👉 Watch the next videos to learn more about these steps.