What Is the Pitch Section?
The Pitch section is where you define the unique selling points that Alta will use for your campaign messaging.
These selling points help Alta understand what makes your product or service valuable, so it can create more relevant and personalized outreach.
How the Pitch Section Works
Alta automatically fills out the Pitch section based on the URL you added to your Knowledge Base.
This means Alta uses your existing company or product information to generate the initial pitch details for the campaign.
Campaign-Specific Adjustments
The Pitch section is specific to each campaign.
This means you can adjust the messaging depending on the audience you are targeting in that campaign.
For example, if one campaign targets enterprise companies and another campaign targets SMBs, you can update the pitch to match each audience.
How to Edit the Pitch
You can edit the Pitch section in two ways:
Option 1: Edit Manually
Make changes directly in the Pitch section.
Use this option if you already know what adjustments you want to make for the campaign.
Option 2: Ask Katie
You can also ask Katie to help adjust the pitch for you.
For example, you can ask Katie to update the pitch so it is more relevant for enterprise companies, SMBs, or any specific audience you are targeting.
Tips for Better Campaign Pitches
Make sure the pitch matches the audience you are targeting.
Adjust the messaging for different company sizes, industries, or pain points.
Use clear and specific selling points.
Review the pitch before moving to the next step in the Campaign Builder.
How to Edit to the Pitch Step
Step 1: Create a Campaign
Go to the Campaigns tab.
Click Create Campaign.
Choose a source for your ICP.
Not sure which source to select? Check the videos that explain each option.
Step 2: Build Your Audience
Complete your Audience details.
Click Save and Continue.
Step 3: Edit the Pitch
You’ll land in the Pitch section.
By default, the pitch will include the information you set in the Knowledge area.
If it looks good, you can keep it as is.
If not, you can edit directly:
Update the website name
Add/remove pain points
Adjust value propositions
Change the language of the pitch
Step 4: Use AI Chat Assistance
You can also use the chat to make edits automatically.
For example, type in: “Add a pain point about [X]” or “Change the value to highlight [Y].”
Press Send and the changes will appear instantly.
Step 5: Save and Continue
Once you’re satisfied with the edits, click Save or Save and Continue.
The next step will be Touchpoints, where you define the sequence of messages.
✅ Now Katie knows what to say about your company when creating outreach messages.